New "Extreme Makeover - Ship Edition" Brochure Showcases Crystal Cruises' Design Prowess

Crystal Cruises’ alluring new publication illustrates why the ultra-luxe line has been reaping awards lately for its smart spaces and chic cruise experiences.  Styled like a traveler’s vintage photo journal, the six-page brochure builds on the company’s fresh, contemporary Begin a New Story brand campaign, showcasing:

•  $100 million+ overall recent investment to keep Crystal Symphony and Crystal Serenity not just au courant — but on the cutting edge of cruise ship and hotel design 
• $40 million 2012 and 2011 extreme makeovers of Crystal Symphony and Crystal Serenity, respectively — via a pictorial photo spread as elegant as the ships themselves
•  Crystal’s design-related awards over the past six years
•  High-tech digital/electronic enhancements
•  Style inspirations
•  Luxury design details
  
  

With Crystal Symphony just emerging from its dry dock this summer, a majority of the pages flaunt the theaters, play areas, lounges, and other spaces that are freshly made over, completing an ambitious five-year plan to restyle every room on board.

“Design is such an important element of discerning travelers’ vacations – from their decision-making about where to spend it to the experience they have when they get there,” says Crystal President Greg Michel.  “We think travelers will appreciate seeing many of the stylish ways we’ve enhanced Crystal’s ‘World’s Best’ vacations.”  

Over the past year, Crystal Cruises has been awarded the Association of Retail Environments' Crystal design award, Travel Weekly Magellan Awards, for luxury ship, suite and stateroom designs, and Hospitality Design magazine’s first-ever Distinctive Cruise Design award, as well as Condé Nast Traveler’s #1 and 2 cruise medium-sized cruise ships and Travel + Leisure readers' choice awards for the World’s Best Cruise Line and World’s Best Service in the large ship category.

For more information and Crystal reservations, contact a travel agent.