P&O Cruises launches redesign of award winning website

P&O Cruises has redesigned several areas of www.pocruises.co.uk, building on the hugely successful and award winning website which was voted ‘Best Cruise Website’ in the consumer category of the Travolution Awards yesterday.

The new version of the site offers an improved layout and additional homepage features, several new pages of content, and a new intelligent search function.

Highlights of the redesign include:

• A new homepage

• A new intelligent and responsive cruise search with a wider range of filter choices, understanding what options to display as search is filtered

• A choice of how results are displayed – either in a list or on a grid

• A dedicated offers area

• A ‘recently viewed’ feature that recognises which cruises have been viewed by each user and lists them for easy link back

• Dedicated new pages on cruises from Southampton, world cruises, and winter sun fly cruises – all presented clearly on the homepage and for the first time, with lead-in pricing

• Value message and reasons to choose P&O Cruises displayed on the home – what’s included in the price and key USPs of the brand

• All social media channels displayed on the homepage – blog, Facebook, Twitter and the P&O Cruises community

 

P&O Cruises head of brand marketing, Philip Price, said: “Our website is one of the key means of communication for both existing customers and newcomers. This means it has to cater exceptionally well for both audiences, we aim to make it easy to find and navigate and engaging so that once they’re there, they stay and look around. In addition we need to constantly update the content and make it interesting and varied for our existing customers, who frequently visit the site and know it well.

“The changes we’ve made are part of an ongoing programme to make it the best site it can possibly be. To date in 2011, visits have increased by almost 80% year on year and 55,000 people ‘like’ us on Facebook, so digital marketing is a huge success story for us.”

The Travolution Awards represent the highest recognition for online innovation and excellence in the UK travel industry. The Consumer Awards, sponsored by Teletext Holidays, are voted for by around a million Teletext customers and readers of Associated Newspapers’ titles.