Princess Cruises and Effy Jewelry Announce a Cruise Industry-First Stand-Alone Fine Jewelry Branded Store Concept

Princess Cruises, one of the world’s best-known names in cruising, and Effy Jewelry, the premier American line of diamond and gemstone jewelry, announced a new partnership providing the renowned jeweler exclusive fine jewelry brand presence aboard three Princess cruise ships. Beginning November 2014, Caribbean Princess, Emerald Princess and Island Princess will debut stand-alone Effy stores featuring Effy jewelry curated specifically for Princess guests on cruises to the Panama Canal and Caribbean cruises. In addition, Effy will create a limited edition, exclusive onboard collection in celebration of Princess Cruises’ 50th anniversary. This collection will be one of many one-of-a-kind and exclusive jewelry collections the brand will feature on Princess Cruises.

 

“Effy has caught the eye of our discerning guests and ranks as the top selling fine jewelry brand on our ships,” said Marsha St. Hilaire, Vice President In-House Retail Services for Princess Cruises. “With such popularity and our shared core values, Effy was the right brand to partner with on this innovative cruise industry retail concept.”

 

“I am very pleased to be showcasing my latest designs onboard Princess Cruises,” said Effy Hematian, Founder and Owner of Effy Jewelry. “I am truly inspired by the partnership, and I am looking forward to creating new and innovative jewelry for Princess guests.”

 

“Our expertise in the cruise retail space, coupled with our ability to provide beautiful jewelry directly from the designer to the cruise guest, will allow us to truly cater to the Princess fine jewelry consumer,” said Jennifer Feldman, Senior Vice President of Marketing for Effy Jewelry. “Most importantly, what aligns our two companies is our shared belief in delivering a quality product and providing excellent customer service.”

 

A family-owned business based in New York City for over 35 years, Effy Jewelry has built a reputation for unrivaled quality with a sense of individuality captured in every piece. Effy’s founder and designer, Effy Hematian, creates world-class fine jewelry collections for those in search of bold, stylish looks, as seen on A-listers and trendsetters like Jennifer Lopez, Taylor Swift, Zoe Saldana and Miranda Kerr. Effy became famous for its use of vibrant-colored gemstones. Each one-of-a-kind collection offers something for everyone, as well as the opportunity to mix and match to create an individual look.

 

Princess Cruises celebrates its 50th anniversary year beginning November 2014 with an incredible lineup of new dining, shopping and entertainment, plus new technologies aboard its ships. Princess Cruises first set sail in 1965 with a single ship cruising to Mexico. Nearly 50 years later, the line has grown to become the third largest cruise line in the world and a recognized leader in taking travelers to some of the most fascinating cruise destinations around the globe.

 

About Effy Jewelry
Effy Jewelry has long been defined by superior craftsmanship, thoughtful design, and meticulous attention to detail. Effy Jewelry is one of the largest manufacturers of fine jewelry in North America with over 1,800 distribution points around the globe including Macy’s, Lord and Taylor and ShopHQ, as well as a chain of Effy Jewelry boutiques in the Caribbean and Alaska. Additional information is available at www.EffyJewelry.com.

 

For more information contact a cruiise travel agent.