ROYAL CARIBBEAN WINS 2012 TRAVEL WEEKLY MAGELLAN AWARDS

Published Saturday, September 8th 2012

Royal Caribbean International today announced that the cruise line has won 15 Travel Weekly Magellan Awards for the year - 10 of which are Gold. Revitalized Radiance of the Seas, also known as the culinary ship, was singly recognized with the Gold Magellan Award for Overall Contemporary Ship, while Oasis of the Seas won its second consecutive Gold for Eco-Friendly "Green" Cruise Ship. Royal Caribbean's new brand campaign "The Sea is Calling. Answer it Royally." also was recognized with Gold, as were the campaign's TV commercial and print ad.


            "We are much honored to be recognized again by Travel Weekly's distinguished panel of industry experts and judges," said Lisa Bauer, senior vice president of Global Sales and Marketing, Royal Caribbean International. "We are particularly encouraged that revitalized Radiance of the Seas won Gold for Overall Contemporary Ship. Radiance of the Seas is a glowing example of our ongoing ship revitalizations to introduce some of the most popular Oasis-class amenities across the fleet and make every ship our best ship for vacationers to enjoy."


            Royal Caribbean's Travel Weekly Gold Magellan Awards include:
  • Radiance of the Seas               Overall - Contemporary Ship
  • Oasis of the Seas                     Overall - Eco-Friendly "Green" Cruise Ship
  • The Sea is Calling                    Advertising/Marketing Campaign
  • The Sea is Calling                    TV Commercial
  • The Sea is Calling... Vicki          Print Advertising
  • Oasis' 150 Central Park             Contemporary Ship - Restaurant Design
  • DreamWorks Experience           Contemporary Ship - Entertainment
  • Hairspray                                Contemporary Ship - Entertainment
  • Royal Promenade                     Contemporary Ship - Atrium Design
  • Royal Loft Suites                      Contemporary Ship - Suite Design

         
 The cruise line's Silver Magellan Awards include:

  • Allure of the Seas                      Overall - Contemporary Ship
  • Sea Views                                  Overall - Blog
  • Crown & Anchor Society             Overall - Loyalty Program
  • Vitality at Sea Spa                     Contemporary Ship - Spa Design
  • Madagascar 3                             Web Marketing/Advertising


            The Magellan Awards is the premier award for the travel industry. From design to marketing to services, the Travel Weekly Magellan Awards honors the best in travel and salutes the outstanding travel professionals behind it all.

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